Being Seen or Remembered?

Good morning,

Sure, it’s easier to be seen when we wear something loud.

But it's hard to send an authentic message when the colors are blinding and the fashion will be gone tomorrow.

It's not authentic...nor is it suitable everyday.

Or to be honest, any day.

It may work on a red carpet, but the sales meeting?

I don't believe being seen is the ultimate goal.

What if we aspired to be remembered instead?

To be embraced rather than just noticed.

To be sought out.

To be recommended.

These are all attributes of someone with an authentic, consistent message.

Finding what yours is and communicating that without speaking, thats the challenge.

So, the question is...what are you trying to communicate? Who are you trying to attract?

If you need help with your brand message, be sure to reach out - we're up for a challenge.

With purpose,

DW